---

Bohle Group - advertisement

---

MBA Associates Limited" Football !
We are deep into what we rugby fans would call irritating viewing. There is only so much I can take...[more]

---

Jotika (Midlands) Software Ltd" How to calculate glass waste for sealed unit manuf
Very few companies calculate true glass wastage, frequently referring to glass waste at optimisation...[more]

---

MBA Associates Limited" 8 Signs of Failing Managers (Part 2!)
Management or Market? A question that is always on the thinking MD’s mind and given that the market ...[more]

---

" " Glass - advertisement

---

The Fenestration News Bulletin this week will be sent to more than 15,000 recipients in just over 9,000  organisations aligned to the Window Industry. Making it an effective delivery platform to get your Companies message across.

---

From the News

Paramount introduces VEKA VS and offers 'B' rating as standard. New World launches cottage-style stable door. Exeter Glass Centre team up with Pilkington.

Wembley Stadium 1-2 December for G10, with visitor’s registration now opens online. Edgetech makes it on the list for fastest growing companies for the 4th year in a row. At the Ricoh Arena DGCOS lines a conference for the 11th November.

Euroglaze launches high quality marketing support package. Mind the Gap - Proskills Academy helps businesses to achieve best practice. CAB Launches Regional Breakfast Meetings

SAS ramps up The Composite Revolution and is a 'Balehaus Winner'. C.R. Laurence breaks ground for their new 310,000 sq feet of manufacturing space. Door-Stop U-value certificates validated by BRE.

From the feel of the media releases now emanating from Spectus Window Systems, there appears to be a change of gear with greater real engagement and understanding of the industry.

---

---

A response from advertising

Occasionally, just occasionally, we find here at the Fenestration News we are stuck with some strange dilemmas. Our function of distributing the news means we get to talk to people at all ends of the industry. We also get to hear a lot of opposing, if not contradictory, points of view on how to develop a business. That begs the question should we keep them to ourselves or share them.

To be clear probably more than 60% of the Fenestration Industry knows exactly what they are doing, have a clearly defined route to the market place and will beat their sales forecasts. At the other end, the impression given is that people are just lost and befuddled. It is not that they haven’t got a clue, they have, they have just not been able to line up all the targets and find a meaningful way of hitting them.

Our dilemma is do we attempt to teach our ‘granny to suck eggs’, illustrate better how others do it (which will have the effect of neutralising the efforts of the achievers, and also risk boring the majority of our readers) or do we just keep dropping hints in the hope that maybe some of the lost will think the process through and arrive at their own positive direction.

This train of thought came about following dialogue with someone on how their adverting doesn’t seem to pull in the results they desired. It couldn’t be the advert that was wrong as they were one of the industries ‘big boys’, and as that was a fact surely everyone must respond and take notice of them.

---

Remember, for all the latest news updated daily, check out the Fenestration News website @ www.fenestration-news.com

---

A great attitude, but totally misplaced. First off, the thought process and the aims of the advert were missing. Was it to pull enquiries in directly or was it to provide an awareness level to support other activities (for instance a Salesman cold calling, unknown company hard, known company a little easier)?

If an advert is to gain responses, does it need to demonstrate a buyer benefit or just highlight a company name? In this discussion the advert said this is our name we are big, and that was it, nothing else. There was no reason to respond, nothing to suggest they wanted you to respond and nothing to indicate how they could benefit the reader as a consumer of their products. The adverts were in fact just reminding all of their existing customers they were still in business.

So the question is, if you are looking for a response to your advertising which is important the product and how it benefits prospective customers or is it just the recognition of your company name?

Taking the cynical view, it is easier for an advertising company to sell their client a glamorous image of the company name, with a meaningless tagline ‘we are great because we care’ as this taps into the ego of the company boss. The harder option is to create the same sense of wellbeing with clearly defined benefits for the ‘new prospect’ that the company boss not only understands but is able to buy into.

---

In Box

Letter to the Editor - With the launch of window energy rating schemes from Certass and BSI

Dear Ian

With the launch of window energy rating schemes from Certass and BSI, things are perhaps getting a little more complicated for those companies who are still trying to understand exactly what they need to do next. Some window companies are still debating whether to go for Window Energy Ratings (WERS) or U-Values. Some are still hanging their hopes on a delay in the introduction to the revised Part L. We know now there will be no delay. ...[ more ]

Yours sincerely

Kathryn Dalgleish , Sales and Marketing Manager (UK and Ireland), Swisspacer

---

Remember, for all the latest news updated daily, check out the Fenestration News website @ www.fenestration-news.com

Also in the news....

Senior Architectural Systems
'Balehaus Winner'
Senior Architectural Systems have supplied composite Hybrid doors and windows for the ‘Balehaus’ project which is located at Bath University. The two storey building has been built ..[ more ]

---

Proskills UK
Mind the Gap - Proskills Academy helps businesses
Achieving industry best practice means finding and using the best ways of working to achieve your business objectives. Having the right skills is critical to business sustainabili ..[ more ]

---

Edgetech IG
Edgetech I.G. Named in Inc. 5000 List of fastest g
Edgetech I.G., the parent company of Edgetech UK has been once again named among the ranks of Inc. magazine’s list of the fastest growing private companies in the United States. Th ..[ more ]

---

Spectus Windows Systems
Spectus Window Systems launches sustainable insert
Spectus Window Systems – the market leading manufacturer of PVC window and door systems – has extended its innovative EcoSpec range with the launch of a new thermal and mechanical ..[ more ]

---

G10 Regional Exhibitions
G10 Visitors Registration Open Online - 1 – 2 Dece
The final G10 Regional Exhibition of the year for the glass and glazing industries takes place at Wembley Stadium, 1 – 2 December, and visitors can now register online at www.g-eve ..[ more ]

---

REHAU
Euroglaze launches high quality marketing support
Barnsley based REHAU fabricator Euroglaze is supporting its trade customers with a top quality marketing support programme encompassing brochures, leaflets and website design. - Cu ..[ more ]

---

Pilkington Building Products
Exeter Glass Centre team up with Pilkington to pr
Regional specialist Exeter Glass Centre has teamed up with one of the most recognised world names of the glass industry to become the local stockist in the south west of Pilkington ..[ more ]

---

Door-Stop International
Door-Stop U-value certificates validated by BRE
Door-Stop International is the only company to offer an individual U-value certificate for each and every composite door it produces, using a calculation method validated by the Bu ..[ more ]

---

Crown Aluminium Limited
Window Engineering - an interview with Roger Phill
- an interview with Roger Phillips of Crown - With over 20 years experience in manufacturing fenestration products in aluminium, steel and timber, Crown Aluminium take an ‘engineer ..[ more ]

---

VEKA
Paramount introduces VEKA VS and offers 'B' rating
Long-standing VEKA fabricator, Paramount Systems, is once again demonstrating its commitment to customer service, by supplying 'B'-rated windows as standard. - Sales and Marketing ..[ more ]

---

VEKA
VEKA gives composite door customers the edge
Industry-leading system supplier VEKA plc is renowned for its unrivalled customer support and the forward-thinking company is now assisting customers even further with free homeown ..[ ]

---

C.R. Laurence
CRL Vitrododi show Toyo at Glastec
Developing both the current and future business opportunities of recently acquired Vitrododi Supply is an important focus for C.R.Laurence of Europe, states the company. - Followin ..[ ]

---

Archibald Kenrick
Mumford and Wood chooses Excalibur for entire timb
Top timber window fabricator Mumford and Wood has been so impressed with the Excalibur high security multi-point locking system from Kenrick that it is now using it on virtually ev ..[ ]

---

SE Controls
SE Controls the Automatic Choice for Manual Window
SE Controls continue to innovate within the testing construction sector by acquiring their southern distributor RKA Services (UK) Limited to strengthen their window control product ..[ ]

---

Spectus Windows Systems
Full support from Spectus
Spectus’ Assimilation Team – the Spectus A-Team are revolutionising the way the industry does business. Long gone are the days of salesmen popping over for a cup of tea and a chat ..[ ]

---

Balcony Systems
Jersey apartments benefit from Balcony’s contempor
Jersey based Balcony dealer Pallot Windows recently installed 165 linear metres of balustrade at a new build apartment complex in St Helier. The development of 18 one and two bedro ..[ ]

---

Swisspacer
Swisspacer expands team to support fast growth
As sales of Swisspacer’s leading warm edge spacer bar continue to soar both globally and in the UK, Swisspacer has expanded its team to keep ahead of demand. - To open up new mark ..[ ]

---

Purplex Business Solutions
Purplex Marketing launch new website
Purplex Marketing, a full service marketing agency with over 20 years window industry experience has launched a brand new website to promote its full range of marketing services. - ..[ ]

---

3D Laminates Ltd
3D goes Irish
3D Laminates have just launched an Irish Oak option for their laminated foiled sheet product range, so for the first time installers can now offer both windows and complete doors i ..[ ]

---

Swisspacer
With the launch of window energy rating schemes fr
With the launch of window energy rating schemes from Certass and BSI, things are perhaps getting a little more complicated for those companies who are still trying to understand ex ..[ ]

---

Deceuninck
Spektaglaze demonstrates its heritage quality
Spektaglaze, trade and commercial fabricator in Liverpool, recently undertook the replacement of sash windows on a street in a conservation area of Liverpool. The project was part ..[ ]

---

3D Laminates Ltd
New partners, new colours
3D Laminates Ltd have signed an agreement with Door Panels Ltd to supply 16 new coloured foils with CoolSkin Technology, to satisfy the demand for laminated door panels that truly ..[ ]

---

Windowbase
HOPPE (UK) targets new business with Windowbase’s
Leading door hardware manufacturer and supplier HOPPE (UK) has been a customer of prospect data supplier Windowbase for 10 years. Now it is using Prospect Manager – Windowbases’s n ..[ ]

---

Double Glazing and Conservatory Ombudsman Scheme (DGCOS)
AA Plastics Ltd wins contract with DGCOS membershi
“One of the major benefits of belonging to DGCOS is the confidence it inspires in our customers”, says Stephen Allard, Managing Director of installer AA Plastics. Stephen was init ..[ ]

---

Phoenix Door Panels
Investment boosts Phoenix Door Panels composite do
Investment in new machinery is helping Phoenix Door Panels to meet rising demand for its composite doors amid expectations of a 20% rise in sales for the final quarter of 2010. - N ..[ ]

---

Senior Architectural Systems
The Composite Revolution
Composite timber/aluminium products continue to be imported into the UK to meet the demand for ‘high insulation’ and ‘sustainable’ window solutions, but are imports really sustaina ..[ ]

---

September - issue: 0910.01

Emailed
News Bulletin
Subscribe