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The Fenestration News Bulletin this week will be sent to more than 14,000 recipients in just over 9,000 organisations aligned to the Window Industry. Making it an effective delivery platform to get your Companies message across.

Pilkington: “The challenge of delivering projects that achieve both high functionality and excellent aesthetical appeal has been more ubiquitous in building design over the last five years. This is where structural glazing systems are an established solution, helping specifiers to meet both requirements” Phil Savage, head of sales

Framexpress: “There are so many options out there for products nowadays, but we know from experience, sometimes it's better to keep things simple” says Director, Mark Westbrook.

Prefix Systems The replacement conservatory roof sector is booming, but installers must consider installing the Retro--Fix posts from Prefix Systems, given the potential catastrophic events of a structural failure.

CMS Window Systems: “Recycling has become routine in our daily lives and, with the award-winning facilities and processes we have in-house, there is no reason why post-use windows and doors shouldn't be put to good use rather than being dumped in landfill” Says General Manager Colin Torley

Garnalex: “Fabricators and installers who want to see what they'll be making and selling in 2020 can reserve their place on a Garnalex Ambassador Workshop which we’re running over the summer and autumn. They'll have the opportunity to learn about the new systems and beautiful windows and be among the first to sell them at the end of Q1 next year ” Roger Hartshorn, CEO comments

SWISSPACER: “SWISSPACER is ideal for fulfilling the PSI values, and is a ' hidden' component that helps our windows achieve 'A'’ and 'A+'energy ratings easily and effectively” comments Ramon Rabett, technical director at Masterframe

Modplan: “Vertical sliders are a growth market - latest figures show sales of vertical sliders to the home improvement market increased by 32% and now have 10% market share. The VEKA Imagine Vertical Slider gives our customers a best-in-class solution as they capitalise on the opportunities these statistics represent” said International Sales and Marketing Director Justin Williams

Marketing

This is one of those mess with your mind subjects. I ask about marketing because for most of the time it is not clear who the conversation is meant to be with.

When seeking to promote themselves, are companies reminding themselves what they do mainly for internal consumption or are they presenting a proposition to an existing customer base or is it to promote a concept to a wider audience.

In a Trade Media sense, it is generally understood that what is suggested as news (PR if you like) is actual collection of company B2B promotions.

You could go onto question what does a widely presented PR item depicting bunch of close buddies having a nice day out at a local club have to do with the wider audience who are looking for the next big thing to grow their own business. Some would say it shows what nice people we are, come and join us. Others would interpret it to be ‘not back at base again’, no one to answers those important questions.

Then there is the marketing of a brand. Is it just a name, a tag, or does it have defined purpose for a specific product? Is a brand promoted ahead of the company or is the brand to hide the company? That poses the further questions, do people buy a brand, a company, what something does or how does that benefit my business?...more

Marketing
Ian Fenestration News

Edgetech
Howells -
'Howells launches new glass rafter rooflight'
Howells Patent Glazing is pleased to announce the launch of its new glass rafter rooflight, Ultraline. Designed to maximise daylight, Ultraline allows for larger expanses of glass. Each joint is supported by a glass rafter, or fin, which reinforces the structure without breaking the sightline. The low-pitch aluminium rooflight is non ...more
Carl F Groupco Limited -
'SmartSecure’s Innovative Residential Solution'
Trombé has successfully completed a SmartSecure installation at a high-end residential property. The specialists in the design and installation of modern, structurally glazed buildings and extensions chose Carl F Groupco ’s new generation electronic locking solution to meet a brief to provide secure rear access to the home via a glass garden room ...more
Swisspacer -
'Authentic sash windows meet top thermal specifications with SWISSPACER'
Masterframe is a specialist fabricator of heri e-style PVC-U sash windows, producing the most authentic sash windows on the market for the last 31 years. For the last 10 years, Masterframe has used SWISSPACER warm edge spacer bars inside its sealed units. The company manufactures four styles of sash window, from the competitively pric ...more
Saint-Gobain Glass UK -
'Regency Glass invests in the future'
Family-owned Regency Glass has become one of the UK ’s biggest and most advanced sealed unit manufacturers with a move to 100,000 sq ft premises in Lancashire potentially more than doubling its production capacity. Steve Massey, sales and marketing director at Regency Glass said: “We ’ve seen fantastic growth over the past few years a ...more
Brisant Secure -
'Brisant stride ahead with Ultion WXM'
The design of Ultion WXM has evolved to address the ever-increasing pressure on euro-cylinders with new door styles and multi-point locking systems. Brisant Secure has the benefit of being jointly owned by the man that designed Ultion initially and he has the unique knowledge needed to ensure that Brisant keeps moving ahead, constantly respondi ...more
Builders Merchants Building Index (BMBI) -
'Merchants' sales up 5.3% in April compared to last year'
Total Builders Merchants value sales in April 2019 were up 5.3% compared with the same period in 2018. Having seen strong growth in both February and March, sales in the seasonable Landscaping category continued to improve in April and were up 17% compared to last year, as the weather stayed drier than usual. Timber & Joinery Products and Heavy ...more
Modplan Ltd -
'Modplan adds VEKA’s new Imagine Vertical Slider to its portfolio'
Trade fabricator Modplan has just announced it has added the new VEKA Imagine Vertical Slider to its portfolio. Modplan ’s International Sales and Marketing Director Justin Williams said: “Vertical sliders are a growth market – latest figures show sales of vertical sliders to the home improvement market increased by 32% and now have 10% marke ...more

      Bohle Summer Offers
Pilkington Building Products
Pilkington United Kingdom Limited invests £3 milli
Pilkington United Kingdom Ltd, part of the NSG Group, has invested more than £3 million in new te...»
FrameXpress
Super Trade Support
Framexpress, the 4-hour quotes, 48-hour window fabricator, has teamed up with Distinction Doors t...»
Prefix Systems (UK)
Retro-Fix posts a must for replacements says Prefi
The replacement conservatory roof sector is booming, but installers must consider installing the ...»
Duchy Investments Ltd(Timberweld)
Modplan customers love Timberweld®
Modplan is helping its installer customers sell more and break into higher-end markets by adoptin...»
Senior Architectural Systems
Get your coat with Senior
Senior Architectural Systems is making it easier than ever for trade contractors to take advantag...»
Newview Windows & Conservatories
Newview Homes seals Heathrow deal as Runway Three
It’s Britain’s biggest infrastructure project, with the potential to transform the area’s economi...»
VBH (GB) Ltd
VBH and Fentrade – working together to deliver the
VBH has enjoyed a successful partnership with aluminium fabricator Fentrade Limited since it star...»
CMS Enviro Systems Ltd(CMS Window Systems)
CMS Trade’s free recycling service helps installer
Window and door installers in Scotland can now take advantage of a free recycling service for the...»

      FrameXpress
Siegenia Group
SIEGENIA adds specification experience to their sa
The start of 2019 saw the appointment of Patrick Calvey as Sales Manager for SIEGENIA. Patrick ha...»
Deceuninck
Editor letter - the future of streamlined producti
Dear Ian In the 35 years I’ve been in the industry, I’ve seen PVC-U manufacturing become ...»
MRA Marketing
MRA Marketing strengthens its research division wi
MRA Research, which focuses on market and customer insight in the building materials and construc...»
Bystronic/HEGLA
Duchy Investments Ltd(Timberweld)
Modplan customers love Timberweld®
Modplan is helping its installer customers sell more and break into higher-end markets by adoptin...»
MI Products
FX15 Threshold gets SBD
FX15, the complete Document Q, Part M threshold from leading hardware specialist MI Products is n...»
ODL Europe
ODL Europe introduces new Capstone SecureDesign™ D
ODL Europe, exclusive partner of Capstone Engineering and supplier of the Capstone door slab, has...»
Senior Architectural Systems
Senior’s PURe® delights it's customers
With more and more domestic customers looking to reduce the environmental impact of their purchas...»

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Solidor
Edgetech

      FrameXpress
Epwin Window Systems
Optima Chamfered Windows help transform 1960s buil
Over 1,000 Profile 22 Optima Chamfered Windows have been used in the transformation of a disused ...»
Sidey Ltd
Sidey casts a spell over the grounds of Grade A li
The grounds of the historic Knock Castle and Knock Old Castle, two Tudor Gothic mansions in Largs...»
REHAU
Property in Glasgow gets new look with REHAU windo
There were a number of key elements to consider when Re:Place Windows Limited were asked to ident...»
Solidor

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